Wrexham have also made appointments behind the scenes with the aim of increasing the club’s financial power.
Michael Williamson, who has held roles with Inter Milan and DC United, was named the club’s chief executive in May 2025
And Kaleen Allyn became an executive director in January. She and her father Eric Allyn – whose entrepreneurial family sold the Welch Allyn medical diagnostic business for more than $2bn in 2015 – have become minority shareholders with a stake thought to be between 10-15%.
The US TV-produced documentary Welcome To Wrexham has played a major part in raising the club’s global profile since it began in 2022.
Wrexham do not earn money directly from the show but its popularity has been significant in helping improving club revenue streams.
And there is no sign of the global interest waning, with McElhenney being vocal about wanting to increase the scope to sell Wrexham shirts in the USA – as the club have had more matches screened there than any other EFL side.
At the time, the club were in the fifth-tier National League – but Saturday’s 3-0 win over Charlton secured a third successive promotion.
It means they will start next season in the Championship – playing at that level for the first time since 1982 – with their eyes set on a Premier League spot.
According to Bloomberg, Wrexham were valued at around £100m in March 2025 before the club’s latest financial figures were released and promotion was confirmed.
“I suspect promotion was factored into the original valuation to a degree, but with the brand connection to the owners and now being 46 games away from the Premier League, that could add on another 50% to the value,” Maguire told BBC Sport.
“Ipswich were valued at £100m in February 2024 (before their promotion to the Premier League that May) so a good start to the season could push Wrexham above that by 50% or more due to the Ryan and Rob factor.”
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